Use freelance websites
With the rise in freelance culture, there have sprung up a number of sites dedicated to uniting buyers and sellers online. The competition may be fierce here, but they can be an excellent place to start your search and access a whole new database of prospective leads, rather than waiting for them to come to you.
Set your rates carefully
When starting out on the freelance scene, it can be difficult to know exactly how much to charge customers for your work. Will you operate on a per-project basis or set an hourly or daily rate? Get a good idea of what the current marketplace climate looks like by checking out your competitors’ rates, then set yours accordingly. Remember, undercutting with cheaper prices might be tempting, but could leave you overworked and out of pocket in the long run.
Personalise everything
With freelancers interacting with so many potential clients on a near-daily basis, it can be tempting to create templates and use the same pitch for multiple leads, time and time again. While it might be acceptable to replicate certain messages for like-minded targets, you should still take the time to personalise every email you send to show the recipient that you are serious about working with them and willing to devote the time to securing their custom.
Accrue customers and encourage referrals
Once you’ve landed your first few customers and completed a job or two, don’t rest on those laurels. Ask your customers to give you a review which you can use as valuable marketing material, while encouraging them to refer you to their colleagues or acquaintances can be a superb way of driving business and increasing outreach. If you perform every job with the same, care attention and ability you’re capable of, your client list will swell in no time.
Sole trader or limited company?
While securing income is one of the most crucial aspects of starting out as a freelancer, looking after your outgoings is equally important – especially in relation to your tax obligations. When registering with HMRC, you’ll need to decide whether you want to become a sole trader or set up a limited company. The former might be less stressful and involve reduced paperwork, but the latter offers impressive financial benefits and greater protection.